We are now living in a digital world where the digital space has taken over every aspect of our lives. We can't do without tech in a world where everything we do revolves around the digital world. A website is now a must have for business, if you are a business owner or a brand and you don't have a website you are really limited in terms of your target market and opportunities that having a website provides. In this blog, I will show you 5 importance of owning a website for your business. These are listed below.

1. A website helps to enhance and grow your business

2. A website gives you brand identity and online presence. 

3. It expands your physical location

4. It gives you online customers 

5. It’s cost-effective marketing

 A website can be used to attain a range of marketing strategies to help you enhance and grow your business to the apex.The website advertising gives such a vast reach for your business than the traditional advertising and what the other advertising platforms can give your business. 

Your website gives you brand identity and online presence

Your website is the portfolio of your business and brand online, it's the online identity of your business and gives customers a seamless experience which helps to boost the believability of your business.

A state of the art website can give your business a very good credibility. Your credibility is your signature. Without a website, you give up much, if not most, of your potential business because consumers will not be able to learn anything about you or your business’s offerings. If not for anything else, a website will show your audience that you really do exist.

It expands your physical location

With a website, it breaks the barrier of the location of your business to reach people in other countries or on the other side of the world where your business hasn’t been established there yet. Some of these people may be potential customers, investors, or suppliers; and they never would have found you if you didn't have a website because you didn’t have your business in their location.  

 It gives you online customers

Now even if your company is not online, your customers are online, because customers use the internet for shopping, goods and services 

By making it easier for the customer to approach you and if they can’t find you then you loose customers to your competitors who are online.  

It’s cost-effective marketing

With the help of digital marketing your website can provides relatively cheap marketing “A website is like a sales rep who’s out there 365 days a year” 

The days that the sales rep are tired and have off days the website will still be online working and marketing and what could be as a small business physically can look like a major business online.