10 WAYS TO INCREASE TRAFFIC ON YOUR WEBSITE

Owning a beautify informative website without having people regularly visiting, is as useless has having  a diamond in the sun. The first thing to think about after your website is launched is how to direct people to visit it. the more people visit your website, the more likely you are to get customers to transact business with them.

1. Social media payed advertisement. 

Facebook and Instagram offer pay-per-click for their subscribers. You can pay Facebook or Instagram to advertise your website for a fee. You get to choose your daily budget and your target niche. It is highly recommended to choose your target niche based on your line of business. Assuming your line of business require women between the age 18 to 40, you can choose the age group when you are setting the target for your advertisement.

2. Get social

Social media has become an integral aspect of the life of billions of people in the world. Currently, whenever most people wake up in the morning, the first thing they do is to reach for their phones and check on social media. You can however, leverage on the current social media trend to drive traffic to your website. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. 

3. Search Engine Optimization

Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Whenever anyone is looking for something on the internet, he/she places a simple search in a search engine, either Google, Bing, Yahoo, etc. There are so many ways to optimize your website for search engines, the most effective way is as follows.

a. Add sitemap to your website.

site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a website, typically organized in hierarchical fashion.

b. Add your sitemap to Google Webmaster Tools.

In order to enable google crawl you website with ease, add your sitemap to google webmaster tools by clicking on the link below. 

https://www.google.com/webmasters/tools/

b. Add your sitemap to Bing Webmaster Tools

Sign up and add your site to Bing Webmaster Tools by following the link below.

https://www.bing.com/toolbox/webmaster

4. Write interesting and useful blogs

One of the most effective ways to direct visitors to your website is writing interesting and useful blogs that will seek to answer people’s questions and meet their needs. People the world over have questions and numerous needs, therefore, if your website is one that tends to solve problems, it becomes a place where people would love to be on a regular bases. 

5. Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.

6. Utilize Email Marketing

Email marketing is a great way to drive traffic to your site or your blog, and to promote any offers, but it also means that you need a list to market to. Create a lead magnet and build a sales funnel immediately if you haven't already done so, in order to build up a list that you can eventually market (not spam) any of your offers to.

7. Make Sure Your website is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

8. Get Listed

Another way to increase traffic to your website is to get listed in online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic.

9. Write Guest Posts

By using a site like SimilarWeb, you can find sites related to yours. If they have your audience, you can usually get content onto their site that helps them build traffic while at the same time getting access to their new audience.

10. Launch Infographics

If you have a designer in your company or can find one online, create useful graphics that tell a story and help people see your content in a new way. Do outreach for links, promote on Pinterest, etc.

4 thought(s) on "10 Ways to increase traffic on your website"

John Simpson

Thank you for taking this piece. very useful



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